Speeral — AI-powered C2C commerce platform for retailers and brands

What we do

Speeral is a SaaS AI platform that connects retailers and brands to the secondhand (C2C) market. Our AI agents automate every step of resale: product listing creation, dynamic pricing, buyer negotiation, multi-marketplace distribution, and logistics. Brands unlock a new revenue stream from unsold inventory, customer returns, and trade-in programs — without any operational overhead.

Who it's for

Speeral serves retailers, brands, and distributors that have dormant inventory (overstock, returns, end-of-life products) or want to launch customer resale and trade-in programs to boost loyalty and drive new product sales via store credits.

Key features and differentiators

Products

Destockage C2C (Overstock Liquidation)

Automated liquidation of unsold inventory on C2C marketplaces. Speeral's AI creates optimized listings, sets competitive prices, and manages sales end-to-end. Retailers recover value from dead stock without discounting in-store.

Revente Client C2C (Customer Resale)

White-label resale portal for brands. Customers list their used products, receive store credits upon sale, and reinvest in new purchases. Drives loyalty, repeat purchases, and circular economy positioning.

Sourcing & Buyback

AI-powered sourcing of quality secondhand products from the C2C market. Speeral identifies, qualifies, and routes the best products to your reconditioning or resale pipeline. Buyback programs let customers trade in directly.

FAQs

What does Speeral do?

Speeral is a SaaS AI platform that helps retailers and brands sell on secondhand marketplaces (LeBonCoin, Vinted, Back Market, etc.). Our AI agents automate product listings, dynamic pricing, buyer negotiation, and logistics.

Does Speeral cannibalize new product sales?

No. Speeral's store-credit model reinjects 100% of resale value (plus brand top-ups) into new purchases. Clients who resell are statistically more likely to buy new.

How long does integration take?

Less than one week. Speeral offers API, file-based, or scan-app integration modes. No major changes to your existing IT systems are required.

Can we control our brand image on C2C platforms?

Yes. You define the visual guidelines, authorized platforms, and sales rules. Speeral ensures brand consistency across all channels via a white-label portal.

Does Speeral handle logistics?

Yes. From shipping label generation to real-time tracking and buyer dispute resolution, everything is automated end-to-end.

What types of products can be sold through Speeral?

Any consumer product with resale value: electronics, furniture, sporting goods, fashion, bikes, appliances, and more. Speeral's AI adapts pricing and listing strategies per category.

Who are Speeral's clients?

Over 45 retailers and brands including Boulanger, E.Leclerc, Happy Cash, Mint Bikes, and Largo. Speeral serves both large retail chains and specialty brands.

Company

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